Selling Spirituality

I just heard it a few hours back . A top league "Baba" is selling the water used for washing his feet - "Charna Amrit" for Rs. 5000/- per person . It seems the said  Baba has caught bad cold since they continously washed his feet to meet the massive surge in Demand for this "Charna-Amrit".

In another news published in TOI a highly educated ,long time  athiest has suddenly turned devoted and is seeking the blessings of another Guru and started running his Ashram.

 I have now changed my views on how religion should be treated after realising its Economic Significance and Business Prospects. There is a limit of selling something that is tangible like Rice and Wheat , Iron and Steel. But there is no limit to selling intangibles  like..... you gusses it right..... insurance ! Its real fun when you look into it.More intelligent people sell something more intangible - Reinsurance . The most intelligent invention has been the paper money. Those who can print it can keep all power. Those who have power can get it Printed. Finally the powerfull people can print it and keep it all and throw a few penny at us.

Now taking into consideration that we are not brilliant as the West in inventing  economic products ,dubious or otherwise ,and in the near future no one in the world is going to buy Reinsurance from us, its a brilliant idea to sell spirituality in as many ways as possible.Its Intangible . Intelligent people are already selling it . We have been historically professionals at selling spirituality. We just need to corporatise it to make sure genuine talent is not left out and investment comes in quickly.Spirituality has this USP, you can declare the monopoly over strange powers quite incomprehensible by awestruck laymen ever ready in a queue to buy everything under the Sun .

The product basket is amazing ,you can sell bookish Religion , services like Astrology ,Vastu -Shanstra (competition with Feng -Sui makes it more interesting ) and Products like Nazar Shuraksha Yanta , healing methods like Reki and ofcourse spiritual retreats to hill stations .Real earnings lie in collaboration with top corporates. It even helps HR guys to show something new in their scorecard.

Entrepreneurship is not lacking in our country .People have already Run television channel like aastha and yoga schools etc . But these are not far reaching and are not able to get the kind of investment that is required and the ordinary household savings is taken away by the inefficient neighbourhood Astrologer .We must concentrate on the most hardseller of Spirituality ,the modern "Baba" or the "Guru". They already have the marketing machinary let them get the much required investment .

But the problem is most of the money coming to these Gurus is big Black money and hence the demand of Ramdev is absolutely justified . If Indian Black money goes to Switzerland how will the fledging Spiritual Industry contribute to national growth. Bring back the Black money for sure let it used for the prospering homegrown Spiritual Sector . Indeed corrupt people have this strange love for spirituality . I dont know what they really are trying to do . Either they are trying to bribe God by offering a cut or trying to make God a partner in crime. Whatever..... it is for sure ,the Spiritual Industry has the power to roll the Black Money back in the economy just like Casinos.

Its time to take it to the next level.I suggest that Religious , Spiritual and Yoga gurus should be allowed to form companies and list them on BSE and NSE . Many would suggest that the way people are selling Spirituality, it has now become a commodity and should be allowed to trade at MCX !

If America has grown on the strength of brands like Nike and Coke we can ofcourse grow on the strength of  powerful brands like Nazar Shuraksha Yantra . All it needs is Global marketing and an efficient distribution network they already have amazing ads ready for televison . And ofcourse think if America can be so powerful selling Coke at half a dollar per bottle what wonders can our spiritual industry do selling Charana- Amrit at Rs. 5000.- per bottle .

"The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people so full of doubts." Now what was a problem to Bertrand Russel is a solution to us . Let the wise men keep wasting their time doubting . I am now on the side of the fools and the fanatics . We will make good business out of Religion & Spirituality .I am finding it very difficult to resist this as a career option myself . Given the talent that I already possess of being certain about myself I find myself exactly fitting  Russels quote !

Jai Baba Abhishek!!! Doesnt sounds quite catchy to build even a Milion Dollar Spiritual Company.  Guys suggest me some great Pseudo names that somehow attracts Dollars and Euros!